Around 44,000 apartments, almost three million square metres of living and usable space: GAG Immobilien AG is Cologne's largest landlord and provides a roof over the heads of around 100,000 people in the Rhine metropolis. Since its foundation in 1913, GAG has been a reliable partner for the people of Cologne.
A redesign of the company's web presence was to include an optimization of communication possibilities, a restructuring of the navigation paths and a multifaceted page-building concept that would enable editors to create varied topic pages.
The GAG website was to be developed user-centrically for the needs of property-seeking tenants, brokers and online editors and be able to meet their requirements in the front and back end.
This resulted in many different use cases, which should also be able to use different end devices. In the conception process we discussed the different need structures and designed a multi-layered web presence, optimized for the use on all end devices.