Under the brand »AOK - Die Gesundheitskasse«, eleven regional health insurance companies are organised on a federal basis. Together, they insure about 26 million people. The AOK community communicates to insured persons, employers and service providers via a joint portal at aok.de.
On behalf of the AOK federal association, dimensional advised the AOK community on questions of conception and design for online media: this included portals, some campaigns, various online coaches and programs and the brand portal of the AOK community.
In addition to user experience design of the various websites, dimensional's consulting also took place in the context of many other topics, such as:
online strategy, communication, online services, digital brand management and online campaigns, user research, analyses, content strategy, structural concepts, consulting in connection with editorial processes and quality assurance for content management.
In 2013, the AOK wanted to create a technical infrastructure in order to implement cross-domain content management in the long term. The private customer portal at aok.de was the first important use case here.
The concept developed by dimensional provided for a separation of content and presentation. An overarching principle for structuring the content via metadata, the template components and the editorial building blocks, allowed the design to be further developed at will within the existing system.